Our Stories

Find out who we are, what qualifies us, and what we bring to the table at Soil Seed and Water.

Our Story

Co-Founder Stories

Michael McMahon's Story

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As a young man I grew up in Buffalo New York. At age 12 I had 17 yards in my neighborhood that I maintained. I was an outdoor kid and hard work suited me well and this was my first landscape company- little did I know I would be doing this for the rest of my life. I had a large family and if I wanted anything I learned quickly I would need my own money to buy it.

I attended the University of New York at Buffalo because it was economically feasible. I graduated without debt but had to work full time throughout to pay for school and room and board. My degree was in the Engineering school an ultimately a Bachelor of Science in Environmental Design which is all about wholistic problem solving and sustainability before sustainability became everyone’s buzz word. I even remember reading about Burlongs Green Revolution in Agriculture and a lot about unintended consequence of our actions. This was my first environmental awareness and I still remember the slogan at the time- “Think Global and Act Local” which is a modo I still believe in today.

Buffalo was in the rust belt and unemployment was high as were interest rates during the recession of the 70’s and early 80’s. During college I went coast to coast one summer hitchhiking and another summer on a bicycle. I worked along the way in construction and fast food. When I graduated after four years, I moved immediately to the place I thought had the most growth and took a greyhound bus to get to Phoenix, Arizona. I hadn’t been to Phoenix before and knew no one. What money I had didn’t last long and I didn’t have a car. I worked in restaurants and bars and landscaping and enter the master’s program at Arizona State University for a degree from the school of architecture with a master’s degree in Environmental planning. Dan and I coincidently were in the land use and development game.

After graduating I had a short stint as a planner at an international planning company. Although it was very intellectually stimulating, I missed being outdoors and thought I could make more money if I started my own landscape company. I started Agave Environmental Contracting in 1990 and still own and manage it to this day. I had many spinoff companies over the years including a 17-acre community garden and then a non-profit Urban Farming Education. These two companies require the skill sets I have honed over four decades. This is also where I developed a true sense of social and environmental awareness and realized I was in a unique position to become an agent of change. My children were raised I was ready for a challenge, and I had business and agriculture skill sets.

Both Dan and I believe we can help reverse global warming reduce hunger and produce more nutritious food through composting and vermicompost and the use of a lower water using multipurpose cover crop- hemp. We started Soil Seed and Water LLC on a large scale and expect it to grow substantially.

Dan Nowell's Story

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I have always enjoyed interesting people and always look for every person’s strength and potential. I am a connector of people because I want every person to reach their potential. It seems like I can see how one person can help another and how other people can be profitable once they meet people who can help them. As a child I grew up in Southern California but when I was 10 my parents moved us to Iraq. We went in our camper on a ship, and I experienced quite a culture shock when I lived there. After four years we moved back to California for high school, and I then moved to Arizona to attend Arizona State University. I have always been fascinated and curious about geology and geography. Outdoor spaces and terroir are my passion. I also realize that I work better as an entrepreneur than an employee. After college I started a commercial blind business that I ran with my wife. It was very successful but not fulfilling or interesting to me. I then got into brokering large land parcels all over the southwest. These land parcels were suited mostly for farmers and ranchers and miners all of whom fascinated me. This was also a very successful business and I had to commute thousands of miles to see property and do due diligence and research and to meet buyers and sellers (many of them farmers). I received an education in land use.

When the market crashed in 2008, I found myself in the game of musical chairs without a chair. Although I thought I was conservative when prices dipped, I became over leveraged. I was disillusioned with real estate and wanted to do something more meaningful. In my conversations with farmers and in my spare time I read about soils, compost, and hemp I decided this is where my passion was. I have been focused on this ever since. I started a compost company and learned the ropes. I met with local farmers and hemp seed producers in Europe. Through this process I learned that sustainable farming is organic and requires both compost and farms need cover crops- hence hemp as a rotation crop. I then met Mike McMahon. Although at times we seem to be an unlikely pair his discipline and his business acumen and financial strength was exactly what I needed. We started Soil Seed and Water LLC.

DAN Nowell's

Purpose Story

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I have been composting for many years. In that time, I made it a priority to learn about soil and seed and the needs of farmers. I believe farmers and US agriculture are the bedrock of our country. Farmers are a uniquely stubborn, hardworking and passionate group. I am always their student. I listen to their expertise which is often several generations deep in wisdom. I listen to their dreams of how the world can use better agriculture practices and how they believe we can stop hunger and save the environment. Sometimes these dreams seem frustratingly far ahead but they wake up with the sun each day and go to work anyhow. My dream is to help them improve their soils and grow better crops.Noah Lakriz with CCOF (California certified organic farming) just wrote an article about the Russel Research project which is in its 25th year of a 100-year comparative study on conventional versus organic farming. It showed a 12.6% increase in organic carbon using cover crops and compost which underscores the benefits of organic farming. These benefits include reducing the need for water, better filtration which reduces nitrate run off, better crop value and ultimately lower costs to the farmer. My passion and my purpose in life is to promote both compost and hemp use as a cover crop.

MIKE McMAHON's

Purpose Story

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My professional background has primarily been in the landscape construction of very large projects. This has required: financing, budgeting, estimating, project management, the coordination of subcontractors, large labor crews, the use of heavy materials and a variety of materials. My brain is wired to work and set goals that scale in size. Soil Seed and Water’s purpose is to supply the demand of the ever-growing organic farm industry. Specifically, we want to provide consistent quality soils and seed products on a large scale for organic farmers and for retail customers in the southwest United States. To achieve that we require trained employees with the discipline to meet the standards and strict protocols we’ve developed for all our processes. We are very heavy equipment-oriented which is to say, very capital intensive. Our soil products include compost and blended compost, worm castings, topsoil and the Ready go Garden growing system which includes organic heirloom seeds that we grow in Yuma. We also grow and sell a multi-use hemp seed. Hemp is a much-needed cover crop that requires low amounts of water and can be used in rotation, along with compost to help farmers improve and steward their fields. My purpose in SSW is to bring best business practices to our organization. 

OUR STORIES

Value Story

Throughout my business life I have seen industries evolve as innovation drives new technology.  Employees, and clients experience all these innovations as a change in the status quo. We all take advantage of new products and processes. The rate of change continues to increase and has since the first industrial revolution. These innovations effect everyday life from transportation, pharmaceuticals, agriculture, communications, and information systems.

In my 40-year landscape and gardening career, I have seen changes in plant pallete, fertilization, equipment, irrigation systems, communication with cell phones and all administration activities by using computers.

In agriculture we have seen the change from humans and animals plowing and sowing, flood irrigation of fields to combustion engines, tractors and trucks, refrigeration, GPS and sensors and sophisticated irrigation systems. We have also seen changes in our approach and knowledge of biology and chemistry. These industrial revolutions are not always linear. Mistakes are made and unintended consequences are part of the process. Since World War II, we have seen the use of chemicals to control weeds, insects and to fertilize plants. Farmers grow commodities that are suited for their farms, and which offer the highest potential economic benefits. We have seen monocultures like corn crops which is a departure from what was typical on smaller scale family farms. Animal husbandry increased worldwide as more people entered first world economies.

The consequences of all these changes in agriculture have been both positive and negative. Yields are often higher, crops can be stored longer and shipped further. Sophisticated equipment has reduced the need for back breaking labor and food became more available (but not necessarily accessible for everyone). 

On the negative side food nutrition values may have declined. The use of all the chemicals is polluting the land and waterways. The transportation and use of equipment using fossil fuels and producing CO2 add to air pollution and along with methane gas from farm animals add a large percentage of the greenhouse gases responsible for climate change. 

The benefits and value of composting and vermiculture include carbon sequestration, less petrochemicals, better filtration, pathogen suppression and better soil management. It produces more nutritious food and along with hemp seed provides a low water cover crop. By choosing to farm organically long-term benefits from using compost provide a worthwhile return on investment. Compost acts as a slow-release fertilizer and decomposes slowly creating humus versus using commercial fertilizers that lace the soil and are absorbed immediately by the plants being grown. When we break down our compost into the various macro and micro components and use market values for those components,  our compost is valued at over $200/ton. This is over 10 times what we charge customers for our compost.

By comparing and testing our compost with the few competitors that we have Soil Seed and Water produces a higher valued product in some cases by as much as 40%. 

Throughout my business life I have seen industries evolve as innovation drives new technology.  Employees, and clients experience all these innovations as a change in the status quo. We all take advantage of new products and processes. The rate of change continues to increase and has since the first industrial revolution. These innovations effect everyday life from transportation, pharmaceuticals, agriculture, communications, and information systems.

In my 40-year landscape and gardening career, I have seen changes in plant pallete, fertilization, equipment, irrigation systems, communication with cell phones and all administration activities by using computers.

In agriculture we have seen the change from humans and animals plowing and sowing, flood irrigation of fields to combustion engines, tractors and trucks, refrigeration, GPS and sensors and sophisticated irrigation systems. We have also seen changes in our approach and knowledge of biology and chemistry. These industrial revolutions are not always linear. Mistakes are made and unintended consequences are part of the process. Since World War II, we have seen the use of chemicals to control weeds, insects and to fertilize plants. Farmers grow commodities that are suited for their farms, and which offer the highest potential economic benefits. We have seen monocultures like corn crops which is a departure from what was typical on smaller scale family farms. Animal husbandry increased worldwide as more people entered first world economies.

The consequences of all these changes in agriculture have been both positive and negative. Yields are often higher, crops can be stored longer and shipped further. Sophisticated equipment has reduced the need for back breaking labor and food became more available (but not necessarily accessible for everyone). 

On the negative side food nutrition values may have declined. The use of all the chemicals is polluting the land and waterways. The transportation and use of equipment using fossil fuels and producing CO2 add to air pollution and along with methane gas from farm animals add a large percentage of the greenhouse gases responsible for climate change. 

The benefits and value of composting and vermiculture include carbon sequestration, less petrochemicals, better filtration, pathogen suppression and better soil management. It produces more nutritious food and along with hemp seed provides a low water cover crop. By choosing to farm organically long-term benefits from using compost provide a worthwhile return on investment. Compost acts as a slow-release fertilizer and decomposes slowly creating humus versus using commercial fertilizers that lace the soil and are absorbed immediately by the plants being grown. When we break down our compost into the various macro and micro components and use market values for those components,  our compost is valued at over $200/ton. This is over 10 times what we charge customers for our compost.

By comparing and testing our compost with the few competitors that we have Soil Seed and Water produces a higher valued product in some cases by as much as 40%.